The asset management discipline is engaged at various points in the development process, with its significance growing as the project moves towards completion.


Establishing the retailer build requirements; assessment of ingress and egress; operational assessment of car park design; traffic circulation; loading bays; service corridors, public amenities; customer service elements; way finding; concierge station(s); specialty leasing areas; waste removal strategies; and selection of materials, finishes, furniture and fixtures, along with a host of other considerations.


Setting operational budgets; recruitment and training of centre management teams; tendering and negotiation of all soft and hard contracts; centre marketing strategy, including pre and post-opening budgets; testing and commissioning; operational readiness, including all furniture, fixtures and equipment (FF&E) and specialty leasing. Again, this is a non-exhaustive list.


Day-to-day operations, encompassing all customer interface issues and retailer interactions, including ingress and egress, traffic, operational systems and any additional processes that are required. The execution of budgets, which includes the collection of rents, sales data, service charges, marketing and customer service programs.

Management of each tenant fit-out and third party service providers, along with payments to all suppliers. Moreover, creating increased value and returns to the shareholder(s) from mSquared’s years of experience that facilitate it's recognition of the key drivers and trends leading to increased centre sales through defined analysis of incoming sales, refining the centre mix and retail planning, and making appropriate adjustments to the marketing and customer service plans.